Justin Bieber is the new Proactiv spokesperson

Today it was announced that Proactiv®, a leading acne medication, will be airing commercial spots featuring Justin Bieber as its newest celebrity endorser. In the press release issued by Guthy-Renker, he is quoted as saying, “This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it’s really easy – 1, 2, 3 and you’re done. My fans already know I’m just a regular kid, except the stuff about my life that’s not regular… like performing to thousands of kids and always being in the spotlight. But, I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face.”

Bieber will be a part of the brand’s Be Proactiv® campaign, with spots airing soon. In addition, Proactiv® is running a special Justin Bieber sweepstakes that will award a grand prize of a free trip to Los Angeles to see a Bieber in concert.

In his work with the Proactiv brand, Bieber will be raising awareness for Pencils of Promise, an educational non-profit organization to help increase educational opportunities in less fortunate communities.

Additional information can be found at Proactiv’s Justin Bieber site. Proactiv also released this Justin Bieber video today on YouTube.